Our Story

Rowson was never meant to be just another clothing brand.

From the beginning, we knew we didn’t want to create clothes that only looked good — we wanted them to do good. That’s why Rowson is built on a simple idea: every time you put on one of our tees or pull on one of our jumpers, you’re not just dressing yourself. You’re becoming part of a community that believes fashion can change lives.

Every month, 10% of every single sale is set aside for charity. But here’s the part that makes it special — you choose where it goes.

We don’t want to make that decision alone. Instead, we give our community three causes to choose from:

• International Aid Charity, because helping beyond our borders reminds us that we’re all connected,
• Educational Charity in a developing country, because knowledge really can change the course of a life,
• Health charity here in Australia, because sometimes the people who need the most help are right here at home.

The charity you choose gets 10% of your puchase donated to them. Together, we move as one — proving that even the smallest choices, like buying a shirt, can have a big impact.

Of course, clothing is at the heart of what we do, so we don’t compromise on quality. Every stitch, every embroidered detail is chosen with care, because if you’re going to wear our story, it should feel as good as it looks.

When you wear Rowson, you wear more than fabric. You wear a promise that fashion can be comfortable, stylish, and meaningful all at once. You wear hope for a student in a developing country, relief for someone battling illness here in Australia, or support for a family rebuilding after disaster overseas.

Rowson is clothing, yes but it’s also a movement and it’s only just beginning.